ANALYSIS OF AFFECTING FACTORS THE DECISION TO USE DHL SERVICES IN SANGATTA
Jaenudin, Meita Sondang Riski STIE Nusantara Sangatta
The purpose of the study was to analyze the effect of the independent variables, namely company image (X1), price perception (X2) on the dependent variable, namely the decision to use DHL services (Y) either partially or simultaneously. This research is a quantitative research that uses correlation analysis and multiple linear regression and the calculation uses the SPSS V.21 program application. The results show that the influence of the variable corporate image (X1), price perception (X2) on the decision to use DHL services is quite strong at 70.3%. Partially or simultaneously the influence of independent variables (company image, price perception) on the dependent variable (decision to use DHL services) is significant and the functional relationship between company image variables (X1), price perception (X2) on the decision to use DHL services can be described by the following model : Y = 0.825 + 0.565 (X1) + 0.328 (X1) + e. The two independent variables studied can be used to estimate the decision to use DHL services, as evidenced by the results of classical assumptions that prove the absence of multicollinearity, heteroscedasticity and autocorrelation.
Keywords: company image, price perception, decision to use services