ANALYSIS OF THE GROSS PROFIT DIFFERENCE BETWEEN WHOLESALER AND RETAILER OF FISH IN INPRES MARKET VERY OLD
Meita Sondang Riski STIE Nusantara Sangatta, Kaharuddin STIMI Samarinda
The purpose of this study was to analyze the difference in gross profit between wholesalers and retailers of fish in the South Sangatta Inpres market. The research method used is a quantitative approach. This study fully utilizes secondary data as the main database in the analysis process. The secondary data used is gross profit data from fish sales for wholesalers and retailers at the Sangatta Lama Inpres market in 2021. The data collected from the study are then analyzed against the prerequisites for the difference test. Testing this hypothesis using the Mann Whitney test. The test uses the help of the SPSS v.21 computer application program. The result of this research is that there is a difference in gross profit between wholesalers and retailers of fish in the South Sangatta Inpres market. It is proven that the Asymp Sig (2 tailed) value is 0.003. If the Asymp Sig value < 0.05 then the hypothesis is accepted and if the Asymp Sig value > 0.05 then the hypothesis is rejected. Based on the output of Test Statistics, it is known that the Asymp Sig (2tailed) value is 0.003 < 0.05, so it can be concluded that the hypothesis is accepted.
Keywords: gross profit, wholesalers, retailers.