PROFITABILITY RATIONS ON SHARE PRICE IN HOTEL AND TOURISM SECTOR SUB LISTED IN INDONESIA STOCK EXCHANGE

Abstract

This study aims to analyze the influence of profitability ratios on share prices in hotel and tourism service companies listed on the Indonesia Stock Exchange. The research object is hotel and tourism service companies listed on the Indonesia Stock Exchange with a sample of 18 companies. The data obtained is secondary data from the company's financial statements during the period in which the financial statements were obtained from the Indonesia Stock Exchange and then analyzed using SPSS. Based on the results of the data analysis, it was found that profitability ratios simultaneously have a significant effect on share prices in hotel and tourism service companies. This is evidenced by the F-test which has a significant level.

Based on the analysis of data values for each variable, it has a significance level of more than 0.05, it can be said that partially, including profit margin, net profit margin, return on equity, and earnings per share, does not affect share prices in hotel and tourism service companies listed on the Stock Exchange.