PENGARUH PRODUK DAN TEMPAT TERHADAP TINGKAT KEPUASAN PESERTA PELATIHAN KEWIRAUSAHAAN DAN PENYUSUNAN ANGGARAN BAGI PELAKU UMKM JEMAAT GBKP KELURAHAN KARANG JOANG BALIKPAPAN

Abstract

This research aims to analyze the effect product and place toward satisfaction of budget
training participants for small, micro and medium enterprises on Jemaat GBKP Balikpapan.
This research used quantitative and qualitative method with primary data sources and using
nonprobability sampling method with 32 respondents. Data analyse method that used in this
research are validity and reliability test then classical assumption test (normality,
multicollinierity, heteroscedasticity, autocorrelation) and Multiple Linier Regression Analyse
(correlation coeficient, determination coeficient, F test/varians analyse, t test/significantion
test). Accumulatively, coeficient correlation (R) = 0,537 so that it can be said that the
independent variables toward dependent variable in this research can giving the strong enough
correlation. Result of Test Varians (F) express the Ho can be accepted because Fcount < Ftable or
5,865 < 3,3277. Its meaning that variable of product and place by together did have the
influence which significant to satisfaction of budget training participants. The result of
significantion test could be explained : (1) there are significant effect of product on satisfaction
of budget training participants, and (2) there are not significant effect of place on satisfaction
of budget training participants.